Users will soon have a fresh option that allows them to reduce the quantity of AI-made content appearing in their feeds. This step comes as the company announced that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global launch. This shift comes amid a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we aim to provide users the option to see more or less of that, depending on their own choices,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app identified as artificially created. Overall, in excess of 100 million media items are added to the service every day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI content they view by using the “manage topic” feature in the application and choosing the AI content topic. Further subjects that are already be modified under the setting encompass current affairs, style, beauty, and movement.
AI Disclosure Rules
The platform’s policies oblige users to identify “realistic” artificially created content, and it forbids dangerous fake videos of public figures or crisis events. Any believable AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the app will from now on attach an artificially created label to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This action is aimed to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is also launching a $2 million AI literacy fund for specialists and organizations to create educational content about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
TikTok has supported its content review process, following discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. The company is planning to cut a significant number of roles in its user protection department in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but AI can protect employees by filtering out the most graphic content ahead of it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
